SEO is essential for real estate agents representing themselves on the internet. If your site does not have an effective SEO strategy, you will have a difficult time driving traffic and generating sales. So why is SEO so important for real estate agents? According to the National Association of Realtors, 34% of all consumers looking for a home purchase go online first. This means that without an effective internet marketing strategy your company is going to suffer and you will not see the results that you desire.
To make the most out of your SEO for real estate websites you should optimize your pages for certain search terms. Keywords like: mortgage, property, house, estate, real estate, etc should all be in your title and keyword tags, and you should include them in all of your web copy. You should also ensure that you have optimized your on-page content to fit in with the search terms. For example, you want to make sure that when someone searches for “mortgage” that your page shows up in the top 10.
Once you have found a few keywords that you wish to use for your on-page seo optimization you should start building link popularity. In order for this to work you will want to obtain links from high authority websites that are related to your target market. The easiest way to do this is through submitting articles to article directories and forum signatures. You can also get links from sites that offer a variety of products and services that can be used for link building. These types of strategies are often referred to as backlinks. They help boost your ranking on Google and other search engines.
Another important strategy to use with SEO for real estate websites is off page optimization. This includes everything from creating high quality content to taking advantage of social media. Social media has opened new doors for businesses because it allows you to reach a whole new audience. In addition to content, businesses need to engage their customers in other ways. This can be done through a blog, forum, and even a social networking account like Facebook and Twitter. Off page optimization is equally as important as on page optimization and is generally the next step towards improving your ranking.
A third technique that can be used to boost your real estate business is called manual blogger outreach. This includes writing articles and posting them to blogs related to your specific market. By doing this, you will be able to provide relevant information and build valuable links. Many times these links will not show up on organic search results. However, using manual blogger outreach can improve your rankings on the various search engines, which will eventually lead to more traffic and ultimately an increase in sales.
By combining off page and on page techniques, along with organic traffic from social media platforms and link building, an effective SEO for real estate business should see an increase in traffic over their last rankings. Once a website has reached a higher rank on the search engines, they will have many more opportunities to attract organic traffic. The key is to continue to optimize your site for higher rankings. Only then will your real estate site experience noticeable results.